Strategy for South East Asian development

Client Needs & Objectives


  • Business development initiative in South-East Asia with partnership with local banking distributors
  • Launch of a full insurance offer considering local specificities


  • Full offer => Focus on distribution channels
  • Philippines and Vietnam


  • Partnership / JV with local Banking partner
  • Development of tailor-made offer for the local customers
  • Digital social media strategy

Our approach

Phase 1: Boot Camp (Workshops / Interviews)

  • Work on vision / product to be launched / Client segmentation
  • Work on UX (Distribution, customer journey, marketing strategies of our client and its potential partners)
  • Work on IT architecture
  • Detailed roadmap & budget

Phase 2: Implementation of the strategy:

  • Work on Marketing and Social Media strategy
  • Web to  Branch, Sales content & Mobility strategy (Customer journey App/Web/On-site, RM’s sales pitch, mobility strategy…)
  • IT Integration and test stream

Client Benefits & Main Results

  • 360° vision for our client:

  • - Marketing & digital strategy

  • - IT strategy

  • - Detailed roadmap and budget

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After 13 years of a wonderful journey, alongside talented colleagues and valued clients, it is time for Chappuis Halder & Co. to begin a new adventure as Capgemini Invent.


As thinkers and doers, we have supported clients around the world and have consistently invested in expertise to provide thought leadership and deliver impactful projects related to Finance, Risk and Compliance ESG, Business development and Organization transformation, Data, Tech, and Cybersecurity.


Joining forces with Capgemini Invent presents an extraordinary opportunity to accelerate and go above and beyond as a global team to “Seize the full potential of financial services”.

Our journey continues as