Client Needs & Objectives
- Provide a user-centric analysis of the Mobile Wallet market for the client to help our clients enter it:
- Map the current Mobile Wallet providers using user adoption and design quality
- Provide and compare use cases and good practices
- Break the market into segments according to functionality and assess the legitimacy of our client to enter a segment
- Help client in defining the relevant Mobile Wallet solution for its activity and assist the implementation
Our approach
A small team with a clear vision on what to achieve:
- No market studies, project based on convictions to be tested with real users
A “Test and Learn” mind-set to adapt services along the project
A focus on customer experience to keep it simple
- Design is key
- Focus first on one single usage
Excellent design and best functionality to differentiate from competitors
- Integration of best-in-class service provider and consolidation of different services