Client Needs & Objectives
Our client , a major French retail bank needed strategic framing, project management and functional design with a user-centric approach
- Development of national mobile applications with a Scrum PMO approach dedicated to:
- the use of payment
- the professional banking services
- signature of EDI transfers for SME
- Definition of national functional services (customer loyalty program, loyalty card, Paylib, mobile NFC payment,…)
Our approach
From the opportunity study to the launch, CH&Co.has been deeply involved in the projects depending on their maturities:
1. Inception: needs analysis, identification of use cases, benchmark, ‘Product Backlog‘ definition , technical / functional feasibility studies and legal compliance.
2. Conception: definition of mobile development roadmap, use of agile PMO (SCRUM method) , coordination of IT/IS and Business lines
3. Pre delivery: build a testing strategy
4. Go to market: national change management, definition of sales-support
Client Benefits & Main Results
Positioning the client as a key innovative player within the mobile retail banking sector
Opportunity analysis and definition: Thanks to our international presence, we benchmarked other initiatives and identified the right opportunity for the French market
Offer design and project organization: Managing the project based on agile methodology with an efficient UX consideration
Go-to-market / offer launch