Client Benefits & Main Results
Context:
- Everywhere, emails exchanges have become the main way to communicate internally as well as externally
- The nature of these exchanges give a lot of information on how people behave and lead to optimize the processes
Objectives:
- Optimize companies organization
- Improve clients (retail/CIB) targeting
Scope:
- All kinds of enterprises
Techniques:
- Descriptive statistics
- Text mining using machine learning techniques
Our approach
- We are working with databases of emails. Our approach is based on both a statistical analysis of the emails and a text mining of their subjects
- The computed statistics answer the questions: “how many emails are exchanged on Mondays? Between 8 and 12am”, Who are M. Y 10 main contacts?”, etc.
- Text mining (opinion/sentiment analysis) enables to interpret the emails subjects
- Finally, crossing both kinds of data will enable to characterize and then detect behaviours
