Design and implementation of a new Digital offer

Client Needs & Objectives

Our client’s website performed really well in terms of service offerings and regarding the replacement of the call centre.

Our client wanted to go forward and develop a new digital offer and thus, define a new strategy for the next three years:

  • New objectives
  • New positioning in light of competition
  • New mechanisms

Our approach

  • Definition of our client positioning within the competitive landscape
  • Assessment of trends in client needs regarding digital services
  • Identification of the key aspects of the digital offer, which enable to increase the number of services offered and the number of users
  • Assessment of new sources of potential revenues (direct and indirect)
  • Definition of the digital strategy based on previous analysis

Client Benefits & Main Results

  • Clear understanding of the competitive landscape

  • Definition of a new digital approach, including:

  • - Customer segmentation

  • - Exclusive services

  • Understanding of the relevant financial stakes related to the new digital strategy grâce à un business case

  • Definition of a roadmap

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After 13 years of a wonderful journey, alongside talented colleagues and valued clients, it is time for Chappuis Halder & Co. to begin a new adventure as Capgemini Invent.


As thinkers and doers, we have supported clients around the world and have consistently invested in expertise to provide thought leadership and deliver impactful projects related to Finance, Risk and Compliance ESG, Business development and Organization transformation, Data, Tech, and Cybersecurity.


Joining forces with Capgemini Invent presents an extraordinary opportunity to accelerate and go above and beyond as a global team to “Seize the full potential of financial services”.

Our journey continues as