Design and implementation of a new Digital offer

Client Needs & Objectives

Our client’s website performed really well in terms of service offerings and regarding the replacement of the call centre.

Our client wanted to go forward and develop a new digital offer and thus, define a new strategy for the next three years:

Definition of our client positioning within the competitive landscape
Assessment of trends in client needs regarding digital services
Identification of the key aspects of the digital offer, which enable to increase the number of services offered and the number of users
Assessment of new sources of potential revenues (direct and indirect)
Definition of the digital strategy based on previous analysis

Clear understanding of the competitive landscape
Definition of a new digital approach, including:
- Customer segmentation
- Exclusive services
Understanding of the relevant financial stakes related to the new digital strategy grâce à un business case
Definition of a roadmap

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_136803493_1	1 minute	Google uses this cookie to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.