Design and implementation of a new Digital offer

Client Needs & Objectives

Our client’s website performed really well in terms of service offerings and regarding the replacement of the call centre.

Our client wanted to go forward and develop a new digital offer and thus, define a new strategy for the next three years:

  • New objectives
  • New positioning in light of competition
  • New mechanisms

Our approach

  • Definition of our client positioning within the competitive landscape
  • Assessment of trends in client needs regarding digital services
  • Identification of the key aspects of the digital offer, which enable to increase the number of services offered and the number of users
  • Assessment of new sources of potential revenues (direct and indirect)
  • Definition of the digital strategy based on previous analysis

Client Benefits & Main Results

  • Clear understanding of the competitive landscape

  • Definition of a new digital approach, including:

  • - Customer segmentation

  • - Exclusive services

  • Understanding of the relevant financial stakes related to the new digital strategy grâce à un business case

  • Definition of a roadmap

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