Client Needs & Objectives
Further to the merger with another banking institution, our client wanted to redefine their credit offerings (consumer credit, mortgages, overdrafts) to individual and professional customers.
The challenges were as follows:
- To homogenise the distribution processes of the two institutions to solve any strategic issues
- To rationalise the products for a better clarity on the offer
- To set out an optimised, front to back multi-channel distribution process
Our approach
- Definition of areas of focus for strategic development of credit activity in collaboration with the group’s general management
- Development of target products, for better legibility and facilitated distribution
- Definition of target distribution process, adapted to the identified challenges and current distribution model (direct sale or via agents)
- Assistance in setting out a new front to back credit distribution process
