Customer journey model for a French insurance company and its Chinese banking partner

Client Needs & Objectives

Objectives:

  • Bridging the digital gap between bank & insurance for on the Chinese market

Scope:

  • Customer journey & distribution channels
  • Chinese market
  • Bankinsurance

Techniques:

  • Market study of digital trends
  • Market study of the Chinese customers
  • Case studies of Chinese digital insurance services

Our approach

  • Analysis of insurance and banks distribution models and propositions of synergies
  • Analysis of the Chinese insurance market and social media environment
  • Business cases of best Digital initiatives in China

Client Benefits & Main Results

  • Our deliverable was a strong support for the decision-making process of our client

  • We provided good analysis of the market that helped our client develop an innovative digital strategy and ideal customer journey with its banking partner

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JOINING FORCES TO SHAPE A BOLDER FUTURE FOR OUR CLIENTS

After 13 years of a wonderful journey, alongside talented colleagues and valued clients, it is time for Chappuis Halder & Co. to begin a new adventure as Capgemini Invent.

 

As thinkers and doers, we have supported clients around the world and have consistently invested in expertise to provide thought leadership and deliver impactful projects related to Finance, Risk and Compliance ESG, Business development and Organization transformation, Data, Tech, and Cybersecurity.

 

Joining forces with Capgemini Invent presents an extraordinary opportunity to accelerate and go above and beyond as a global team to “Seize the full potential of financial services”.

Our journey continues as

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