Customer journey model for a French insurance company and its Chinese banking partner

Client Needs & Objectives

Objectives:

  • Bridging the digital gap between bank & insurance for on the Chinese market

Scope:

  • Customer journey & distribution channels
  • Chinese market
  • Bankinsurance

Techniques:

  • Market study of digital trends
  • Market study of the Chinese customers
  • Case studies of Chinese digital insurance services

Our approach

  • Analysis of insurance and banks distribution models and propositions of synergies
  • Analysis of the Chinese insurance market and social media environment
  • Business cases of best Digital initiatives in China

Client Benefits & Main Results

  • Our deliverable was a strong support for the decision-making process of our client

  • We provided good analysis of the market that helped our client develop an innovative digital strategy and ideal customer journey with its banking partner

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